w01Conversational AI2017–2020
Microsoft XiaoIce
AI-native interaction design, dialogue experiences, intent handling, feedback loops, and conversational music generation. Patent: A Chatbot for Conversational Music Generation.
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$AI Product Builder · Agentic Marketing Systems
I turn AI capabilities into production-grade products across marketing, creative automation, multimodal platforms, and growth systems.
Former AI product lead across Microsoft XiaoIce and ByteDance. Currently working on AI marketing products including Tec-Creative, Adcreafy.ai, and Navos — systems designed to compress the marketing workflow from insight to creative, launch, optimization, and learning.
// signals
Microsoft XiaoIceByteDancePICO XRTec-CreativeAdcreafy.aiNavosKDD6 PatentsMicrosoft XiaoIceByteDancePICO XRTec-CreativeAdcreafy.aiNavosKDD6 Patents
§03thesis
Marketing is becoming an AI-native operating system.
The winning AI marketing products will not be simple asset generators. They will own the loop: insight, strategy, creative, launch, optimization, and learning.
The old workflow is fragmented across research tools, creative teams, media platforms, landing pages, reporting dashboards, and optimization rituals. Agentic systems can connect those steps into one operating layer.
[01]
Workflow ownership beats chat UX.
Chat is an interface. The product moat is owning repeated business workflows with feedback, memory, and execution.
[02]
Creative automation is not just generation.
Serious creative systems must connect channel constraints, campaign goals, brand memory, and performance feedback.
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§04selected work
Systems built across AI, media, creative, and growth.
Selected work across conversational AI, creative automation, XR, multimodal platform productization, and agentic marketing systems.
w02Ad Creative AI2020–2022
ByteDance Ocean Engine
AI creative platform capabilities for advertising workflows, creative production, optimization, advertiser tooling, and campaign efficiency.
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w03XR Platform2021–2023
PICO XR
SDK, creator/developer tools, 3D interaction, immersive commerce, spatial rendering, and live media pipeline productization.
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w04Multimodal MaaS2023–2024
Doubao
Multimodal model-as-a-service productization for developer and business-facing AI platform experiences.
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w05AI Marketing2024–
Tec-Creative
AIGC creative platform for global performance marketing across multi-market, multi-language, and multi-channel workflows.
w06Commercial AI2024–
Adcreafy.ai
Productized AI marketing capabilities for SMB and mid-market advertisers.
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w07Agentic OS2025–
Navos
AI marketing agent platform connecting creative, optimization, assets, wallet, and orchestration.
w08Creator Tools2022–2024
Intelligent Editing Tools
AI-assisted content editing workflows and productivity-oriented creator experiences.
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w09Ecosystemongoing
TikTok / Google / Meta Ecosystem
Marketing technology work connected to platform ecosystems and advertiser workflows.
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§05proof
Research credibility, product execution, and commercialization.
p.01
8+
Years building AI products
Across conversational AI, ads, XR, multimodal platforms, creator tools, and marketing agents.
p.02
6
Patents
Conversational AI, generative music, XR interaction, immersive commerce, and live media pipelines.
p.03
KDD
Best Student Paper
Research-grade technical foundation in data mining and applied machine learning.
§06career arc
From AI interaction to agentic marketing systems.
The through-line: making new AI capabilities usable, valuable, and repeatable in real product workflows.
- 2014–2018
Soochow University · Internet of Things Engineering
Technical foundation across systems, applied ML, and engineering. KDD 2018 Best Student Paper author.
- 2017–2020
Microsoft XiaoIce · AI Product Lead / Product Manager
Conversational AI experiences, AI interaction design, feedback loops, and generative music capabilities.
- 2020–2024
ByteDance · AI Product Expert
Ocean Engine AI creative platform, PICO XR, Doubao multimodal MaaS, and intelligent editing tools across ads, XR, multimodal AI, and creator platforms.
- 2024–Now
Tec-Do · AI Product Director / Senior Product Leader
AI-native marketing products including Tec-Creative, Adcreafy.ai, and Navos, focused on creative automation, agentic workflows, and global performance marketing.
§07about
AI product builder with a full-stack marketing systems view.
I have spent my career turning AI capabilities into production-grade products across conversational AI, ad creative, multimodal platforms, XR, and B2B marketing technology.
I started in conversational AI at Microsoft XiaoIce, where I worked on AI-native interaction design and generative music experiences. At ByteDance, I expanded into platform-scale product work across AI creative platforms, PICO XR, multimodal MaaS, and intelligent editing tools.
Today, my focus is agentic marketing: building AI systems that help growth teams make decisions, produce creative, execute campaigns, and improve from feedback. The central question behind my work is simple: how do we turn fragmented marketing workflows into autonomous growth loops?
§08contact
Open to serious conversations.
For conversations on AI agents, marketing automation, creative tooling, multimodal products, or global GTM infrastructure.