I build AI systems end to end — from research and architecture to product, growth, and revenue.
Author of Fast Models, Slow Evidence (arXiv, 2026) on evaluating LLM agent harnesses; co-author of the KDD 2018 Research Track Best Student Paper; co-inventor on 7 patent families. Built AI products at Microsoft and ByteDance. Now founder of Adcreafy.ai, and Partner & Head of AI Product at a global growth-tech company, where I lead Navos, a multi-agent marketing platform running $100M+ in annual ad spend.
A model that never becomes a product. A product that never finds its market. The value in applied AI sits in the handoffs, and that is where I work.
Six layers, three chapters of my career, one pattern: take a fuzzy problem down to its system structure, build the first version myself, then turn it into something users adopt and the business can stand on.
| paper ↓ P&L | Microsoft2017–2020 | ByteDance2020–2024 | Now2024– |
|---|---|---|---|
| 01Research | XiaoIce: KDD 2018 Best Student Paper (co-author) | 6 patent families in VR live media and spatial interaction | Fast Models, Slow Evidence (arXiv, 2026): System-1 decision models in LLM agent harnesses |
| 02Model | XiaoIce: seq2seq / LSTM music generation | Multimodal GenAI MaaS: GAN and diffusion models | Model routing, selection, and agent evaluation |
| 03System | XiaoIce: models shipped as APIs and demos | Generation APIs and SDKs; AI-enhanced XR SDKs for PICO 4 | Marketing agent infrastructure: router, gateway, tooling, token cost |
| 04Product | XiaoIce: AI music creation, project lead | Ocean Engine AI creative · PICO XR · CapCut editing and effects | Adcreafy.ai (founder) · Navos · Tec-Creative |
| 05Growth | Bing Ads: budget, bid, and relevance recommendations for thousands of advertisers | Editing and effects for billions of users on TikTok, Douyin, and CapCut | Tec-Creative +734% YoY (2024) · 100K+ MAU |
| 06Revenue | XiaoIce AI music: $1M+ annual revenue | Ocean Engine: AI ad scenarios with $5B+ yearly ad spend | Navos: $100M+ annual ad spend |
I build the first working version myself, then hand the team a running system rather than a spec.
A ROAS drop becomes a question about ranking, prediction, data distribution, campaign setup, SKU, and market. A slow agent becomes a question about routing, context, and token economics.
Selected work across conversational AI, creative automation, XR, multimodal platform productization, and agent systems.
Founder. An AI marketing agent that runs trend mining, creative production, and campaign optimization end to end: a real-time trend engine, a human-in-the-loop co-pilot with auditable steps, and self-optimizing campaigns across TikTok, Google, and Meta.
Head of Navos, a multi-agent platform that executes and optimizes full-funnel digital marketing, with $100M+ in annual ad spend running through it. Led product and R&D, the evaluation framework for production agents, and the Marketing Agent Infrastructure program; incubated the Social Media Agent.
Led product strategy and execution for an AIGC creative platform for global marketing: 734% YoY growth in 2024, QbitAI's 2024 AI Product of the Year, and 30+ top-tier clients through partnerships with TikTok, Google, and Meta.
Product owner at ByteDance Intelligent Creation. Generation APIs and SDKs for text, image, and video (GAN and diffusion models) behind editing and effects for billions of users across TikTok, Douyin, CapCut, and Jianying, and AI content in Doubao.
Product lead for the XR Foundation at Intelligent Creation × PICO. Led a 70+ person team building AI-enhanced XR SDKs and services behind PICO 4, a top XR device in China, and pioneered mixed-reality live-streaming interactions.
Product lead, AI Creative Center for Monetization at ByteDance's Ocean Engine. AI-generated advertising scenarios that reached $5B+ in yearly ad spend.
Project lead for AI music creation: music generation capabilities plus the product and business around them in the XiaoIce assistant, reaching $1M+ in annual revenue. Co-inventor, Song generation based on a text input (US 12,731,564).
Project owner for Share of Voice–driven ad opportunities: predictive recommendations on budget, bid, and ad relevance that improved advertiser profitability for thousands of customers. Recommendations like these are open to advertisers today as bid and budget opportunities in the Bing Ads Ad Insight API.
A paired, self-audited evaluation of System-1 decision models across 11 LLM agent harness decisions. arXiv preprint.
Co-author of XiaoIce Band, the KDD 2018 Research Track Best Student Paper.
Co-inventor across generative music, VR live rendering, spatial interaction, immersive commerce, and image processing.
The multi-agent marketing platform I lead. Across my products: 100K+ MAU, built by a 30-person team spanning product, engineering, algorithms, operations, growth, and BD.
The through-line: making new AI capabilities usable, valuable, and repeatable in real product workflows.
Technical foundation across systems, applied ML, and engineering. Co-author of the KDD 2018 Best Student Paper (Research Track).
Bing Ads (2017): owned Share of Voice–driven ad opportunities, with predictive recommendations on budget, bid, and ad relevance for thousands of advertisers. XiaoIce (2017–2020): project lead for AI music creation, from generation models to a music product and business reaching $1M+ in annual revenue.
Ocean Engine (2020–21): product lead, AI Creative Center for Monetization; AI ad scenarios reached $5B+ in yearly ad spend. PICO (2021–22): product lead, XR Foundation; led a 70+ person team behind PICO 4's AI-enhanced XR SDKs. Intelligent Creation (2022–24): product owner, multimodal GenAI MaaS; generation APIs and SDKs serving billions of users across TikTok, CapCut, and Doubao.
Built and led a 30-person full-loop team across product, engineering, algorithms, operations, growth, and BD. Director of AI Product for Tec-Creative (734% YoY growth in 2024; QbitAI 2024 AI Product of the Year), then Head of Navos, a multi-agent marketing platform running $100M+ in annual ad spend, and its agent infrastructure. 100K+ MAU across these products.
An AI marketing agent that runs trend mining, creative production, and campaign optimization end to end, with global go-to-market across TikTok, Google, and Meta.
I have spent my career turning AI capabilities into production-grade products across conversational AI, ad creative, multimodal platforms, XR, and B2B marketing technology.
I started at Microsoft: first on Bing Ads, then leading AI music creation at XiaoIce, which grew into a $1M+ annual business. At ByteDance, I led AI creative for Ocean Engine's ads business ($5B+ in yearly ad spend), the XR Foundation team behind PICO 4, and a multimodal generation platform serving billions of users across TikTok, CapCut, and Doubao.
Today I'm the founder of Adcreafy.ai and lead Navos, after building Tec-Creative. Navos runs agents that plan, create, launch, and optimize campaigns, with $100M+ in annual ad spend going through them. The question behind my work stays the same: how do you take a new AI capability all the way from paper to P&L?
→ full career, recognition and talksFor conversations on applied AI, agent systems, AI products and monetization, or research collaboration.
