Work
Products and systems I've built, from research to revenue.
Adcreafy.ai
Founder. An AI marketing agent that runs trend mining, creative production, and campaign optimization end to end: a real-time trend engine, a human-in-the-loop co-pilot with auditable steps, and self-optimizing campaigns across TikTok, Google, and Meta.
Navos
Head of Navos, a multi-agent platform that executes and optimizes full-funnel digital marketing, with $100M+ in annual ad spend running through it. Led product and R&D, the evaluation framework for production agents, and the Marketing Agent Infrastructure program; incubated the Social Media Agent.
case study →Tec-Creative
Led product strategy and execution for an AIGC creative platform for global marketing: 734% YoY growth in 2024, QbitAI's 2024 AI Product of the Year, and 30+ top-tier clients through partnerships with TikTok, Google, and Meta.
case study →ByteDance Multimodal MaaS
Product owner at ByteDance Intelligent Creation. Generation APIs and SDKs for text, image, and video (GAN and diffusion models) behind editing and effects for billions of users across TikTok, Douyin, CapCut, and Jianying, and AI content in Doubao.
case study →PICO XR Foundation
Product lead for the XR Foundation at Intelligent Creation × PICO. Led a 70+ person team building AI-enhanced XR SDKs and services behind PICO 4, a top XR device in China, and pioneered mixed-reality live-streaming interactions.
case study →Ocean Engine AI Creative
Product lead, AI Creative Center for Monetization at ByteDance's Ocean Engine. AI-generated advertising scenarios that reached $5B+ in yearly ad spend.
Microsoft XiaoIce
Project lead for AI music creation: music generation capabilities plus the product and business around them in the XiaoIce assistant, reaching $1M+ in annual revenue. Co-inventor, Song generation based on a text input (US 12,731,564).
case study →Microsoft Bing Ads
Project owner for Share of Voice–driven ad opportunities: predictive recommendations on budget, bid, and ad relevance that improved advertiser profitability for thousands of customers. Recommendations like these are open to advertisers today as bid and budget opportunities in the Bing Ads Ad Insight API.