Tec-Creative: creative production as a loop
An AIGC creative platform for global performance marketing that connects briefs, brand memory, channel rules, and performance feedback across markets, languages, and channels.
Context
Creative production for performance marketing is fragmented across briefs, asset libraries, design tools, channel platforms, and analytics. Every campaign starts from scratch, even when the same brand, audience, and channel rules apply.
Generic image and video generators don't fix this. They produce assets, not campaigns: brand voice drifts, channel specs get ignored, and performance data never reaches the next round.
How it works
Creative production as a loop, not a generation tool. Each brand keeps structured memory (tone, motifs, claims, banned words, regional nuance), and each channel keeps structured rules (aspect ratio, copy length, safety, format). The runtime composes both with the brief at generation time, and winners flow back into memory.
- Brief and memory
- Goal, audience, market, channels
- Brand kit: tone, motifs, claims
- Past winners
- Generate under constraints
- Channel specs, policy, localization, QA
- Image, video, copy
- Variants per market and channel
- Launch and learn
- Creative packs and A/B sets
- CTR, CVR, retention
- Winners written back to memory
Structured intent (goal, KPI, audience), past winners pulled in automatically, and routing by market and language.
Tone of voice and motif library, approved claims and phrasing, banned visual and verbal terms.
Aspect, length, safety, and format per channel, with automatic resizing, re-cuts, and copy-length adaptation.
Winner detection by CTR, CVR, and hold rate; creative DNA labels; writeback for the next campaign.
What I owned
- Product strategy and execution as Director of AI Product: the workflow-loop thesis, pricing, packaging, and ICP.
- The generation runtime: a structured grammar that composes brief, brand memory, and channel constraints, with the model as a swappable component.
- The brand-memory schema and policy layer, and the channel-runtime spec across TikTok, Meta, and Google.
- Built Global AI Services for cross-border expansion: strategic partnerships with TikTok, Google, and Meta, serving 30+ top-tier clients.
- Took the product to industry stages including Google Marketing Live, ChinaJoy, and GenAICon.